After a limited launch in India, at the end of last year and a beta version of the USA. UU at the beginning of 2021, YouTube is expanding the availability of shorts, its competitor Tiktok, to 100 countries. When the company presented for the first time the format, anyone could see a short. However, only those in approximately two dozen countries could access the tools that were created to film and edit shorts. With today’s announcement, the company is making these tools are widely available, which means that it is likely to see more and more of the clips appear on the platform.
YouTube embrace of videos shortly comes just as Tiktok itself becomes a little more like YouTube. At the beginning of July, the company, the following months of testing, gave all its users the ability to record clips up to three minutes. By abandoning its 60-second limit, Tiktok said its goal was to give creators more flexibility, especially for those who make cooking and beauty tutorials.