What is search engine optimization? SEO is actually one of the most important cores of internet marketing skills. It attracts organic traffic for your website that is the opposite of inorganic, or direct, traffic brought about by other forms of internet marketing. It’s all about sending right signals to the search engines so they rank you up. In order to do this successfully, however, you have to be able to master one extremely crucial aspect of SEO, and that is how to work with search engine optimization.
Search engine optimization is a science that analyzes how a particular webpage ranks in the overall rankings of popular search engines. It’s an incredibly complex subject with multiple areas of technical study and application. In short, SEO is all about increasing the page rankings of websites in the results of major search engines. The subjects of SEO research and development include such areas as:
Keyword Research and Selection: One of the keystones to an SEO campaign is the analysis and evaluation of keywords and their usage on the web. Understanding what keywords are effective and what keywords are less so is critical to understanding how to increase rankings. A keyword analysis should include looking at competitor’s key phrases, page rank, and monthly search volume.
Keyword Positioning: Another important factor in gaining high page rankings is to make sure that your website appears near the top of search engine results. The main way that this is accomplished is through keyword placement. The keywords that appear most frequently on webpages are called “high traffic keywords.” These words must be properly optimized for search engines to rank them.
On-Page Optimization: All of the elements of optimization must be examined on a holistic scale. On-page optimization consists of but is not limited to, creating inbound links from other sites that are relevant to your own. These links can be in the form of incoming links to your own, links from related blogs or posts, and other social bookmarking techniques. Off-page optimization, on the other hand, is the process of optimizing content for search engines, such as back linking and internal linking.
Back linking refers to putting your website in front of other sites that already have high page rankings, but that would not be as effective as yours if you did not “pre-sell” or market your site to these sites. Internal linking refers to placing a link to your own site within an article, blog post, or press release. This is an extremely important aspect of search engine optimization. If you do not have a link to your site within these documents, then these sources will not be used by consumers and will have very little effect on your rankings.
Social Media: Social media plays a big part in traffic generation. It is no secret that businesses that have an active social media presence tend to have higher rankings than those that do not. Some believe that having social media pages is a good way to go about search engine optimization because it helps you build relationships with consumers and build quality links. Others believe that social media does not have a lot to do with ranking sites and rankings do not matter that much.
As technology changes and grows more intricate and complicated, search engines have had to adapt. Search engines like Google, Yahoo, and Bing cannot and should not rely solely on information from just websites themselves. Search engine optimization is only as good as the traffic it receives, so make sure to use methods that generate traffic and that will help you get ranked.