Amazon Advertising is a high-impact digital media program accessible only to qualified third-party advertisers who need to create their online listings to stand out from the crowd. Amazon’s suite of digital media tools including Amazon Associates, Amazon Digital Text Services, and Amazon Digital Video Services are designed to give merchants access to a massive and successful marketplace full of buyers looking for the products and services they are selling. Amazon Advertising is flexible and very scalable to fit each online merchant’s unique requirements. It provides a range of digital ad solutions designed specifically to help brands and merchants find, attract, and engage massive shoppers at virtually every stage of the shopping buyer’s journey.
Amazon Advertising benefits merchants by giving them access to an incredibly broad range of powerful marketing tools to help them create, develop, manage, and track a variety of customer segments. A strong and effective marketing strategy can make the difference between success and failure in an Internet market segment. Online merchants need an affordable, easy-to-use digital advertising solution that allows them to engage, build, and ultimately manage multiple customer segments effectively.
Amazon’s advertising tools allow marketers to fine tune their advertisements according to the target audience and the purpose of the ads themselves. For instance, if a merchant is selling a laptop, one of the options available is to include laptop display ads in an e-mail promotion or separate electronic document. If the market is automotive, a merchant could optimize his or her e-mail ad campaigns for specific vehicle models. Amazon’s flexible approach lets marketers take advantage of its own content, which can be further optimized for key phrases, images, colors, and formats that maximize page load time and conversion rates.
Amazon also offers advertisers the ability to reach customers specifically. One popular method is through its interactive advertising platform, Amazon Xpo. Through this feature, marketers can create ads that connect directly with customers rather than general or generic websites. This ensures that targeted audiences receive messages tailored to their interests, making them more likely to buy or act upon a product recommendation.
Amazon offers advertisers a flexible way to manage their marketing expenses. The comprehensive range of marketing services offered by Amazon gives marketers access to a multi-pronged approach to advertising. Flexibility in schedule enables advertisers to schedule ad campaigns around events, holidays, and even seasons. In addition to its broad advertising solutions, Amazon has made strategic alliances with other companies that focus on specific industry verticals. Amazon Advertising Benefits also includes the ability to partner with other online brands to boost exposure and build business relationships.
The primary goal of most advertisers is to increase traffic to a site, thereby increasing sales and earning a profit. Amazon offers unique advantages when it comes to advertising because of its scale advantage. Its size allows it to compete effectively with other companies providing web-based advertising. Amazon boasts a solid foundation and strong track record of creating and nurturing customer relationships. Amazon Advertising Benefits includes a detailed page outlining how customers are attracted to Amazon and how the company’s unique features draw traffic.
Amazon uses data provided by its users to target their ads and serves ads based on the information provided. A great feature available for advertisers is the ability to test and modify ad messages to improve conversions. Advertising campaigns can be set to run on a daily, weekly, or monthly basis. Advertising costs can be managed using an integrated system that makes purchasing ad space more cost-effective. Amazon’s platform also allows advertisers to specify which countries to serve their ads to, improving their ability to reach their target audience.
Amazon’s integrated network of suppliers and affiliates allows advertisers to effectively control their campaigns. Each seller functions as an independent contractor, offering the advertiser invaluable access to qualified buyers. Amazon provides sellers with access to the tools necessary to manage and track their campaigns, including daily sales report reports, performance analysis and detailed sales history. The key to a successful advertising campaign is a steady stream of qualified buyers. Amazon’s comprehensive seller central platform supports an integrated approach to managing an effective advertising campaign.