Parameters to Check the Performance of Your B2B Content

Gone are those days when measuring the performance of your marketing techniques was not only complicated but a costly affair as well. How can one measure how many people came to his shop because of the banner ad placed on the highway or how many people visited the website by seeing the TV ads? But since we have moved to the digital era, keeping tabs on every inch of improvement of your marketing efforts has become very easy and accurate as well. And your B2B content marketing is no exception to it.

Even with new content marketing strategies evolving like content syndication, there are many KPIs that you can use for keeping tabs on your current content marketing approach. This helps businesses to fine-tune their current content syndication or any other marketing strategy instead of pouring money into it even when it is doing no good.

These KPIs help you to know what is working and what’s not working and then according to the trend, budget, and benchmark; you can make changes in your current approach.

In this article, we have listed down the top 5 parameters or KPIs that you can use for checking the performance of your B2B content marketing strategy even in the case of B2B content syndication.

Conversion rate

The conversion rate is one of the best indicators of the success of your content marketing strategy as the conversion is the ultimate goal of any firm. Conversion in terms of sales and marketing means converting a prospect into a lead and then transforming them into customers.

If you have an ideal content marketing strategy in a place like B2B content syndication, then you will never lose people in the sales funnel since you will have brought them to your site through content that added value to their life and proved to be useful. In addition to this, a high conversion rate will also mean that you are providing the right content on your website as well.

Bounce rate

The bounce rate is the percentage of people leaving your website without even moving to another page or staying on the website for long. Bounce rate is one of the worst red flags as it directly indicates that there is something wrong with the type of content that you have on your website or the way you are engaging with people through the content.

There can be two cases in this. First, the content was not able to make the visitor reach where he wanted to be, or you might have used the wrong content to target people that were looking for something else. In both cases, you will have to fine-tune your content marketing strategy.

Average session duration

Average session duration is a type of metric that allows you to know the average length of a session on your site. If the content on your website or the blogs that you have published on your website is relevant, unique, informative, or if it will solve the problem of the visitor then you will indeed have a higher session duration. So, instead of just looking at the content syndication definition, go through the average session duration as well; One of the best ways to know the same is to sign up in Google Analytics.

Click-through rate

Click-through rate is another performance metric that measures the number of people who have clicked on the link of a page in comparison to the number of people who have visited the page. The click-through rate is one of the most important KPIs of B2B content syndication since it directly tells you whether the content on your website is making people click on a particular link or not.

Higher click-through rates simply mean that you are doing justice with your content marketing strategy, and at the moment, you will have to make no changes.

Email marketing

Email marketing campaigns may be dependent on the type of email list you use, but the kind of content included in the email copy also plays a massive role in its success. This is why, in addition to going through content syndication definition, you can also use email marketing to know about the effectiveness of your content marketing strategy.

If you are harnessing the benefits of email marketing like higher ROI, click-through rates, and open rates, then you can be sure that you are going in the right direction. But if your email marketing efforts are crumbling down even after using the best email list, then there is something wrong with the content.

Measuring the performance of your content marketing strategy helps you in identifying issues with your approach before they turn out to be a disaster for your company. And since you can easily make changes to an ongoing campaign on the digital platform, keeping tabs on the performance of your content marketing strategy has become more critical.