4 of the best social media marketing tips for promoting your restaurant

Good food and social media go hand in hand in today’s day and age. Anytime someone eats out or creates something extraordinary at home, they snap a picture or a short video and put it up on social media. As a restaurant owner, this means that you can get a big boost in terms of marketing and promotion if you were to advertise your business on social media.

You can implement several strategies in that regard and include them in your overall marketing plan. We will go over some of the best ones out there that will give you the necessary edge over the competition.

Table of Contents

Show What Happens Behind The Scenes

When people eat at a restaurant, they usually get the food up front with little knowledge into how they prepare the food. Usually this helps with the mystery but in some cases, the customers are curious as to know how their favorite food is prepared. You can take advantage of this fact and put up social media posts showing how some of your dishes are prepared. Use PosterMyWall’s social media marketing templates to design your posts to give them a professional look. On social media, looks are everything.

You don’t need to share your entire menu, rather a few dishes will do. You can also take this opportunity to show off your facilities, such as your kitchen, food prep area, etc. It goes without saying that they need to be spotless and follow all the health and safety regulations. Doing so will add extra value to your restaurant and dishes. Yes, people will be able to make them on their own, but these posts will also whet their appetite for these dishes. Put on a good show, and they’ll likely visit.

This sushi restaurant shared a recipe for one of their dishes on their Instagram. They recorded one of their chefs as he prepared the dish and then put the video up on social media. This will entice anyone who sees it and also allows them to make it on their own. With a good phone camera, this could also work for you.

Share Menus And Offers

An excellent way to utilize social media for promoting your restaurant is by sharing the different seasonal menus and offers you may have running at the time. Whenever the season changes, certain ingredients become available which may be used to create different dishes. As such, your menu can change accordingly.

Take to social media with an image of your season menu and share in post with a relevant caption. Talk about some of the newer dishes and specials you’d have at the time and encourage the audience to come check them out. Share your latest discounts or “buy one, get one free” deals. You’re effectively giving the audience and customer base a reason to visit.

Take Appetising Pictures Of Your Dishes

As mentioned before, good food and social media go hand in hand. When people eat out, they often take pictures of their food to share on social media. While your customers may or may not do so, you definitely should. Hire a professional photographer and have them take a few pictures of some dishes off your menu.

They can do so during regular service too but they’d need to work quickly since food needs to go to the customers quickly. Then, upload these pictures on your social media accounts to show off what dishes your customers may be able to eat.

Show Off Customer Reviews

Customers often leave reviews for their favorite restaurants on various sites like Yelp and Google Reviews. These help in letting prospective customers know about your restaurant and what kind of experience to expect. They can be a powerful marketing tool if utilized correctly. Ask your customers who come to your restaurant to leave a review on social media and tag you when they do.

Then, crosspost these to your account and thank them for taking the time out to write these words. You can use PosterMyWall’s social media marketing templates to create these posts for a professional look. Do tag the customers in the caption and thank them.

Concluding Thoughts

Social media marketing is a powerful tool for promoting your restaurant. While some may believe it to be a complex science, in reality, it is easy with a little improvisation, persistence and smart thinking.

We have highlighted some of the best strategies out there that you can utilize to promote your restaurant.